IP rights are critical in the FMCG industry because companies operating in this sector rely heavily on brand recognition and brand loyalty for their success. It makes sense then that IP Rights are pivotal in any FMCG company’s long-term strategy for success. Thus, such companies use numerous IP rights, including copyrights and trade secrets.
There are two strategic phases for FMCG Company in IP area:
A Product’s Brand, Including Its Commercial Image, Is Generally The Most Visible And Long-Lasting IP Right That Consumer Goods Companies Must Use And Exploit.
Trademarks are relevant to companies in all sectors of the consumer goods industry and are often the most important differentiator between competitors.
iVakil IP Team Has Vast Experience In Dealing With FMCG And Consumer Care Product Industry And Help Client In FMCG Business With
Strategic advice on IP protection based on consumer products/brands
Brand Trademark protection
Trade secret protection
Maintenance for all types of IP protection